Building something we've wanted to read for years
For the past three months, we've been working on Issue 1 of The Connoisseur—a luxury magazine that doesn't insult your intelligence.
You know the problem: Every luxury magazine looks the same. They chase the same trends, worship the same brands, and treat readers like tourists rather than collectors.
We decided to build the opposite.
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Why The Connoisseur is different
A twice-yearly publication (December and June) that goes deep instead of wide. Copies delivered to subscribers and placed in select 5-star hotels across Australia and New Zealand. No newsstand sales. No chasing circulation numbers.
What we're finishing right now for December 1st:
Market intelligence covering Art Basel Miami, December watch/wine/art auctions, and what's actually moving in the collector market (spoiler: Japanese whisky up 80%, Hermès bags at 3x retail, air-cooled Porsches going mad).
Opinion pieces like "The Death of Impulse Purchase" and "Wine Investing for Beginners: Don't"—because we're interested in truth, not selling the dream.
Real pricing guides: what $10K, $50K, and $100K actually buy across watches, wine, art, and classic cars. Numbers, not aspirations.
Profiles of craftspeople, makers, and masters who are keeping traditional skills alive while pushing them forward.
Why twice a year?
Because we'd rather create something you keep for six months than something you skim and discard.
The best collections aren't built on impulse—why should the best magazine be?